Question 3: What kind of media institution might distribute your music magazine and why?

Our target audience as you know is those who appreciate rap and urban music. There is a gap for this in the market as there are hardly any rap magazines. 'Vibe' magazine, the magazine i mentioned previously, isn't actually a rap magazine, but its a music magazine that often features rap artists. It is a niche market because obviously its only a small part of the population that enjoy that kind of music.

I believe that the magazine institution that would distribute our magazine is 'Bauer'. The reason i think this is because i researched Bauer and it appears they distributed other music magazines/channels for example; 4Music,  Kerrang, Kiss 100, and many more.

Above is the logo for Bauer Media. It appears from the research i have done that this company have experience with our kind of magazine, as they have distributed others like it.

I believe that 'Emap' is the company that would definitely not distribute our magazine. The reason for this is because that company focus on digital media, broadcasting in particular, advertising and film.